Alwyn Court, February 15, 1938.
A 12-story apartment building, Alwyn Court was a ''studio palace'' co-op built between 1907 and 1909. Dreamed up by the artist Walter Russell (who would leave the project early) and developer Alwyn Ball Jr, the building was designed by the architects Harde & Short. Led by Ball's vision, the apartment house became one of the most luxurious in the city. A 32-room duplex within the building was listed at $22,000 per year. The mostly iconic feature of the building though was the intricate terra cotta facade. Created by the Atlantic Terra Cotta Company the entrance includes Gothic details while the rest is of French Renaissance styling.
The building was advertised as an appropriate residential replacement for costly private homes. (Apartments were still palatial. They required less staff. And repairs were taken care of quickly by building staff!) Some of the original residents included Jacob Wertheim, president of United Cigar Stores, and Frederick Steinway, president of the piano company.
Though popular in the 1910s, the building was largely empty by the late1930s. The building's owners foreclosed and the building was gutted, with 75 smaller apartments replacing to two dozen original ones, and major alterations of the facade. In the 1980s the building went through a co-op conversion. The facade, though spectacular, has required a near constant effort of regular and continual cleaning and replacing damaged sections.