Veselka (Ukrainian for “rainbow”) was established in 1954 at the intersection of Second Avenue and 9th Street, by Ukrainian immigrant Wolodymyr Darmochwal. It was originally a candy shop and newsstand. At the time, the East Village was home to one of the largest expat Ukrainian communities in the world. Veselka evolved as the neighborhood did; it became a hangout not only for Ukrainian immigrants but also for the bohemian counterculture that flocked to the East Village in the 1960s.

Veselka survives today, in its original location. In the late 1980s, it became a 24-hour establishment.