In the Gilded Age, this was the area where America went to shop. If today, New York's iconic shopping district is midtown Manhattan, in the 1880s and 1890s it was Ladies' Mile, the area extending between 15th and 24th streets from Broadway to Sixth Avenue. As a popular guidebook noted in 1892: "Ill fares the rural or provincial purse whose owner ventures before these attractive windows, extending for miles on miles, ever diversified and varied." Indeed between just 19th and 22nd streets on Broadway you could purchase a French velvet or antique Oriental rug at the carpet emporium, W. & J. Sloane (now ABC Carpet & Home); a silver punch bowl carved with twisted vine handles and lion paw feet at the silver maker Gotham Manufacturing Company; and a bespoke or ready-made suit at Brooks Brothers.
It was Lord & Taylor that not only showcased the season's most luxurious fashions, but helped turn shopping into a social activity and form of entertainment.
The store-which opened at 20th and Broadway in 1871-beckoned shoppers from the sidewalk. Its large plate-glass windows were a marvel-according to a guidebook, one of Broadway's greatest sites filled with the "richest and rarest good of every description." The windows were set in a five-story structure that architecture critic Montgomery Schuyler called "by far the most beautiful, sensible, and perfect iron building yet erected in New York."
Once inside, visitors could take a ride in a passenger elevator. The innovation was less than two decades old-and Lord & Taylor was the first department store to have one. An article in Frank Leslie's Illustrated Newspaper toned the elevator as "luxurious as the grand saloon of the first-class steamboats." Though some went just to browse, those who shopped at Lord & Taylor were mostly from the so-called "carriage trade"- the middle class and wealthy who could afford a carriage ride rather than depend on mass transit.
The store had grown from a small dry goods shop on Catharine Street in 1826 to an emporium compared to those in Paris. the New York Times routinely reported on the items in a new season's collection- such as brocaded silk and fur-trimmed boots; a white satin evening dress trimmed with Fedora lace; and a street costume featuring a jacket with matching jockey cap and muff in camel's hair.
Lord & Taylor remained a premiere destination on Ladies' Mile until 1914, when it followed other stores upton to its current location at 38th and Fifth Avenue. Shortly thereafter, the owners of the location in front of you put up an interior wall separating off the section of the building fronting Broadway, and created the new stone facade you see on that half of the building today.
